Vintage 1452 Silvertone Model 1967 Hornet Amp In Case Danelectro Coral Harmony

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Silvertone models #1452 - Amp in Case
distributed by Sears Roebuck (1967)
SILVERTONE 1452-AMP-IN-CASE - 1967 - DANELECTRO/CORAL

100% ORIGINAL AMP INCLUDED!
 
READY TO ROCK!!
Like Mark Knopfler's (not his actual ax, but same model he plays)

A+ AMAZING AXE  & AMAZING AMP in CASE.

              

This auction is for a Silvertone 1452 guitar complete with Amp in Case. They are excellent examples of the final Silvertone amp-in-case models EVER produced. They were known as the 145X series, of which the 1452 guitar is the two-pickup model. Never again would you be able to purchase an all-in-one rock and roll kit like this one after 1968. These both are 1967 Silvertones made by Danelectro's Coral division. These are the higher-end two pick up amp-in-case models. One of the LAST Danelectro models made for Sears.
This 1452 is the standard white pickguard version. FAST ACTION NECK ALLOWS FOR ENTIRELY EFFORTLESS PRIME playability. Comes with two lipstick pickups. Tremolo arm has been replaced but it looks & works just as nice as the original one. The amp has inputs for two guitars. The tremolo function is incredible on this amp. It produces a sweet sound that can be controlled with the speed adjustment. Both the guitar and amplifier are fully functional.
BOTH are in truly fantastic condition for their age. The guitars sleek Red & Black is finish with some light checking is super clean. EXCELLENT VINTAGE-DANNY MOJO! All the electronics perfect, the amp and guitar ROCK! The sound of the amplifier is sweet! The Tremolo/Speed adjustments give awesome sound! Plus she's got those double Danelectro Lipstick pickups for that raw rocking vintage sound. The body style is like that of a JaguarHornet. The neck is straight & a real player. 

That SOUND! Historical significance is one thing, but sound is all that matters on stage. This thing will BLOW YOU AWAY!
Wants to be played!! Please don't buy this thing to show it off--it wants to be beaten silly on a stage. The action is perfect for my taste, nice & low. This guitar is far above the fray!WATCH the above video, See Mark Knopfler of Dire Straits absolutely SHREAD on his 1452. The sound is Excellent. He really demonstrates the 1452's raw power!
 EXCELLENT CONDITION FOR THEIR AGE! 
 Superb  Razortone &  rich solid body sustain.

She has been respected and loved through the years. PLAYS LIKE A DREAM, perfect action which is BUTTER SMOOTH LOW! Frets
and fretboard are both nice. There are no buzzing
frets at any point on the fretboard. All electronics are original and
have never been messed with. These dual lipstick pickups deliver a powerful,
yet warm sound, no crackles in the pots.

"These guitars are my grandfather's legacy." -- C. Daniel Fisher  

It's my definition of THE BLUES.
She has sweet playability. The kind best described as having ROCKIN spring to the feel, you'll just want to keep whompin' on it!A+  playability. Action is set at the perfect angle.     
However, its Fully adjustable to your taste, but why mess with perfection?               
Here's the original description from the 1968 Sears catalog:
1968 Solid-body Electric Guitar with an amplifier built into the case.
Dual pickup with separate tone and volume controls for each pickup plus 3-way pickup switch. Amplifier with 8-inch speaker, tremolo strength and speed controls, on-off tremolo foot switch (included), 3 tubes and rectifier in black vinyl case.
Model 1452L: Sunburst red guitar, 2 x 13 1/4 x 39 1/2 inches long. 34 lbs including case.

Introduced: Spring/Summer 1966 at $109.95 as the 57 B 1452L

Retired: Spring/Summer 1968 at $109.95 as the 57 K 1452L

This model was a goodbye to the Danelectro made amp in case line, and goodbye to Danelectro instruments period; S/S 1968.

This Guitar STANDS ALONE.

Brazilian Rosewood Fretboard.

American Made. 

Guaranteed original--never a repro or reissue!!

This vintage Silvertone is READY TO PLAY!

I've included my dad's blog about our families connection with Silvertone.
It's called, “THE FATHER OF THE SILVERTONE GUITAR”.

Included
as well, with permission, is an excerpt from an informative tribute
that Nathan Daniel's son Howard wrote about his father & the
Danelectro legacy. I've also added a page from my Grandfather's book
titled "Tales of a Dinosaur". It's from his Auto-bio, the real Silvertone story told from his perspective.

                                         

Front to Back, VERY CLEAN.

Clean exterior.

SUPREME CLEAN FRETS.

Grandfather was the principle buyer for Sears Roebuck Musical
Instruments from 1959 to 1968. He eventually moved up the corporate
ladder, all the way until he became the Vice President of Sears Roebuck
in 1980!
My
Grandfather was the principle buyer for Sears Roebuck Musical
Instruments from 1959 to 1968. He eventually moved up the corporate
ladder, all the way until he became the Vice President of Sears Roebuck
in 1980!He worked equally along with Danelectro and Harmony.
They were suppliers to him. He personally took part in the creative
design process by working with the suppliers, figuring specifications
and pricing of the guitars, to finalize the finished product to sell.
A big part of his job was to market the guitars to the public, who at
that time for the most part, were parents buying them for their kids.The
Amp-Case was a revelation in terms of quality & affordability.
Electric guitars were very expensive because of all the vital
accessories that were needed to achieve sound. Basically, you couldn't
have an electric guitar without an amp.. The revelation occurred when
Joe put all the accessories together in a single inexpensive package.
This was something that the whole country could afford. And so, with 50
bucks alone, Dad's across America could buy their sons an instrument to
learn on, and they could discover the joys of rock & music. And
yet, at the same token, if it didn't work out, there would be no harm
done. In terms of money spent, at least they would have tried.

Some
kids would play a few chords for awhile, get bored & would then
want a more expensive so-called "name brand" guitar. Back in the day
Silvertone Danos hadn't gotten the true respect that they have earned
today.

I believe
that these guitars are comparable to the best around.. They weren't
supposed to be though. Was it luck? How can a experimental guitar built
insanely cheap, with raw materials like masonite, and surplus lipstick
tubes, sound any good at all? In my opinion, it was a combination of
many things.. The magic of string tones traveling through the aluminum
nut, across the rosewood fretboard, resonationing themselves through
the lightweight & semi hollow masonite body, and finally, those
same string tones careening forth and coming together to pierce
wickedly as a thunderbolt, into the hand-wound single coil Lipstick
Tube pickup.

This is how Danelectro  ELECTRIFIED  the heavens! 

Anyway
some of these Amp-Cases eventually got thrown away, by the very same
person who originally bought them (dad), but yet still, a lucky few
were stashed away, as Amp-Cases hidden & frozen in the attics of
time.. Only to be found again, discovered & uncovered as real time
capsules.

We
now in this current era 45 years in the future, realize that these
Relics ARE EXCELLENT Axes, all along. Silvertone Amp-Case Dano stand
the test of time!

Curtis D. Fisher

Check out this Silvertone 606! (it's an heirloom & not for auction)
Harmony gave this guitar to him in commemoration in 1962.
It
was the first one ever made in Harmony's new plant. The Silvertone 606
was Joe Fisher's first major selling Success. Joe explains more about
it, and how the amp-case idea began in his book excerpt below.

------------------------------------------------------------------------------------------------------------
The following is an excerpt from my Grandfather's auto-biography titled,      
“Tales of a Dinosaur”
------------------------------------------------------------------------------------------------------------

     
MAGNETIC LIPSTICK TUBES???

Guitars
were important because of their high unit volume and profitability. The
Danelectro Company was a supplier of electric guitars and amplifiers.

Nat
Daniel was the founder, president and sole owner, who in addition to
amplifiers also introduced the affordable solid body electric guitar in
the early fifties. Today the Danelectro brand is a collector’s item
among guitar aficionados.
Nat
was an innovator who understood the principle of “rigid control of
expense,” an example of which was his innovative and inexpensive guitar
magnetic pickups used in electric guitars. He made them from surplus
lipstick tubes, bought from a cosmetics manufacturer. He inserted the
electronics in the tubes and produced the lowest cost guitar pickup in
the industry.

An
acoustic guitar, manufactured by the Harmony Company was our biggest
unit seller in 1954, priced at $9.95 in Sears catalog. It was a
beginner's guitar and many serious amateurs, some of whom later became
professionals, learned to play on their Silvertone, stock number 605.

I
asked Nat if he could do something with a low priced electric guitar
that would appeal to the same beginner's market as the 605. He did and
we enjoyed resounding success with this exclusive innovation that
included the guitar with an amplifier built in to the case, sale priced
at $49.95.

I
think the reason I respected people like Nat Daniel was because he
disagreed when he thought my ideas were off base, even though I,
representing Sears, was his economic life-line. How different from the
“Tell me what I want to hear not what you really think” malaise of my
corporate life.

Joseph N. Fisher

 

A picture of my Grandfather Joseph N. Fisher & Nathan Daniel.
They are the Grand-dad-Electro's of the Silvertone:
 
Inventors.. Innovators..
Men of Visionary Magnitude.
 

An original Sears catalog advertisement,
Look in the upper left hand corner & you'll see Joe's face in the ad.

Dig Silvertones? BUY MY SHIRTS!

My Silvertone shirt styles are available for the low price of $8.95 to $9.95
(depending on the design)

Professionally silk screened & Brand New, they are one of a kind & very cool!

to check 'em out!

This is a picture of the man himself and me. (back in the day)
 

George
Harrison

Jimmy Page rocks Danos

Nathan I. Daniel
September 23, 1912 – December 24, 1994
Danelectro Founder & Inventor

 

By Howard E. Daniel

Electric
guitar and amplifier pioneer Nathan I. Daniel suffered a heart attack
and died in Honolulu December 24, at the age of 82. Daniel moved to
Hawaii in 1974 from New Jersey after a pioneering career as an
inventor, designer and manufacturer of musical instrument amplifiers
and electric guitars, in which field he was granted at least eight patents.
He was best known nationally for his Danelectro brand amplifiers and
guitars, which he stopped making in 1969, and which have since achieved
collector status. In Hawaii, Daniel was better known for his invention,
in 1978, of the SuperOutrigger, an entirely new type of oceangoing
craft designed to bring interisland passenger ferry service back to the
50th state.

 

Early Years

Born
in New York City in 1912, less than a year after his parents immigrated
to the United States to escape the persecution of Jews in czarist
Russian-ruled Lithuania, Daniel had to repeat the first grade because
he could not speak English. At some point during his second time
around, as he later stated, “it was as if someone turned the lights on
one day, and suddenly I understood everything.” He then went on to skip
several grades and graduated high school ahead of his contemporaries.

Daniel
developed an early interest in radio, still in its infancy during his
teenage years. He dropped out of the City College of New York during
the Depression and began assembling and selling amplifiers of his own
design. It was during this period, in the 1930s, that he designed and
began manufacturing a push-pull amplifier circuit that tested “flat”
(provided equal response across the full range of sound frequencies) to
the limit of then-existing test equipment. He did not try to patent his
invention because he could not afford the expense.

Daniel's
first “factory” was his bedroom in his parents' New York City
apartment. Later he moved his small manufacturing operation to a loft
in Lower Manhattan.

During
World War II, Daniel served as a civilian designer for the U.S. Army
Signal Corps at Fort Monmouth, N.J. Among the other problems he worked
on at that time, he found a simple and economical way to equip military
motorcycles with shielding to prevent the electronic “noise” their
engines generated from interfering with the reception of critical
battlefield radio messages.

 

Danelectro

At
the end of the war, Daniel left the Signal Corps and reopened his
amplifier manufacturing business in Red Bank, N.J., near Fort Monmouth.
He called it the Danelectro (coined from “Daniel electric”) Corp., and
over the next two and a half decades produced what Guitar World
in July 1983 called “an impressive number of electric instruments …
distinguished in their design innovations [and] their quality at a
budget price….” He soon won contracts to make musical instrument
amplifiers for two major national retailers, Sears Roebuck and
Montgomery Ward, which were sold under their own brand names. For about
two decades Danelectro was the sole supplier of Sears' Silvertone
amplifiers. Danelectro began making electric guitars, with their
trademark “lipstick tube” pickups, in 1954. By the time Daniel sold the
business, in 1966, to MCA, Danelectro – by then located in a much
larger plant in Neptune City, N.J. – employed about 500 people and was
shipping an average of more than a full trailer-truckload of amplifiers
and guitars every day.

The
Danelectro years were marked by a series of innovations. Daniel secured
patents on, among other things, vibrato and reverberation (“reverb”)
systems, a speaker cabinet with an inclined baffle, an electric organ
that foreshadowed the principle of some of today's synthesizers (but
which he never produced commercially), and the electric sitar (which
faithfully reproduced the unique sound of the classical Indian
instrument but could easily be played by any guitarist).

Daniel
did not patent most of his innovations, which also included the first
six-string electric bass (1956); a 31-fret “Guitarlin” (1958) with a
deeply cut-away “longhorn” body that enabled a guitarist to play an
extra 10 frets to cover the mandolin range; an amplifier and speaker
built into a guitar carrying case (the amp and guitar were sold,
inexpensively, as a set for beginners); a “convertible”
acoustic/electric guitar; total shielding of guitar circuits to protect
against hum produced by neon signs, motors or similar sources of
electrical interference; guitar necks that never warped because they
were reinforced with twin steel I-beams; the use of inexpensive, yet
strong and stable composite materials in both amplifier cabinets and
guitar bodies; a guitar neck-tilt adjustment system “nearly identical
[as Guitar World put it] to the one [another manufacturer]
used – except that Danelectro did it a decade earlier and didn't bother
to patent it.”

Besides
designing all of Danelectro's products, Daniel came up with simple,
time- and cost-saving manufacturing equipment and processes for each of
them. Though MCA closed the business in 1969, in recent years
manufacturers in both the United States and Japan have been making
Danelectro replicas, and there is a lively market for real Danelectro
products and original parts. When he learned, several years ago, of the
continuing interest in the major portion of his life's work, Daniel
expressed surprise, gratification and bemusement.

The above is an excerpt of a news release written and distributed to the media by Nathan Daniel's son Howard in December 1994. Obituaries and tributes appeared, inter alia, in the New York Times (12/30/94), Newsday (12/30/94), Asbury Park (N.J.) Press (12/29/94), Honolulu Advertiser (12/29/94), Honolulu Star-Bulletin (12/29/94), Pacific Business News (1/2/95), Rolling Stone (2/23/95), Vintage Guitar (February 1995), Guitar Player (May 1995); MTV also ran a short feature on him. © Howard E. Daniel, 1994.
For the full text, go to www.pen4rent.com/pen4rent/tribute.aspx

 
© Howard E. Daniel, 2007   www.pen4rent.com

Heres Syd Barrett rocking his Danelectro

Melissa Etheridge

Mark Knopfler rocks the 1452

Brand

Danelectro

Type

Silvertone 1452 Hornet

Year

1966-1968

Serial number

57 B 1452L

Additional info

This is the original Silvertone 1452
model, introduced in 1966 and retired in 1968. In an interview, Mark
said: "I got into these guitars in a big way through knowing Mike
Henderson. The last time I played with him in a Nashville club,
women danced on the tables.”

Mark used this in the studio for
Boom, like that (Shangri-La 2004), Stand up guy (Shangri-La
2004), Don't crash the ambulance (Shangri-La 2004). On
the Shangri-La tour in 2005, he used it on stage to play
Boom, like that.

Here is the video for Boom, like that featuring the 1452

   

WHAT is a Vintage GUITAR?

  • "Vintage" is a term that has acquired a new meaning apart from its original usage. The term is a combination of Vint (of the vine) and Age (time of creation).
    This term is used in the wine industry to indicate a wine's harvest
    date. The use of "vintage" has been modified by collectors to mean old,
    such as a Vintage Car, or Vintage Clothing. This extension of the
    meaning is used in guitar terminology to mean "an original, older
    guitar."
  • Most collectors value guitars
    from the mid 1920s to 1970. Guitars prior to the mid 1920s are too
    primitive in design for most collectors. Guitars after 1970, even
    though they are over 30 years old, have little collectible appeal. All
    the U.S. guitar manufacturers were in dire straits during the 1970s.
    Most were bought out by larger conglomerates looking to make guitars as
    quickly as possible.

  • People
    ask me if I think brand-new 2008 guitars will be valuable in the
    future. Frankly, I just don't know. But my off-the-cuff response would
    be, "no". The materials, environment and society of pre-1970 was much
    different, thus producing different instruments which I feel can not be
    duplicated today. For Example, Brazilian Rosewood (used on
    Silvertone-Danelectro guitars till the late 1960's) cannot be legally
    imported into the U.S. Also today most guitars are made with CNC
    (computer controlled) routers and cutters. Thirty years ago guitars
    were much more of a hand-made item then they are today. Yes, a CNC-made
    instrument can seem more "quality controlled", But it just doesn't have
    the same personality of an old school made guitar.

The Father of the Silvertone Guitar

     Beatlemania hit America hard
CW FISHER

Thirteen
minutes of Ed Sullivan was all it took. Girls, so placid only
yesterday, could now not stop their screaming; boys, who yesterday shot
baskets, could now do no better than stand around slackjawed, hands in
their pockets, suffering in silence. And while most of the girls would
eventually recover, millions of old men remain haunted still. Because if
"cool" had been a high jump, the Beatles would have been the Empire
State Building. And while hair growing might get a guy to the 50th
floor, and sideburns to the 60th, maybe--the climb was as high as the
price: detentions, groundings, expulsions, drafts. If a boy wanted to
climb above the 70th floor he'd better play guitar.

The
problem was money. Electric guitars were expensive and required
amplifiers that cost as much or more than the guitar itself. What
prepubescent boy, impoverished by allowance and too young to work, could
ever convince his parents to front him $300 for an instrument he
couldn't even play, plus another $300 to crank it up louder than the
hi-fi? On this point hung futures.

National Headquarters - Sears, Roebuck and Company - Homan & Arthington, Chicago, Illinois. 1963 -
Two
men doodle in a one-man office thick with cigarette smoke. Joe Fisher,
38, is Sears new buyer of musical instruments in a time when a
Silvertone guitar meant a cowboy guitar with pick and songbook, or a
cowboy guitar with crank and songbook. Nathan Daniel, 51, owns
Danelectro, a small manufacturer of electric guitars. Like any
manufacturer of the era, he wants Sears to sign on, but Fisher would not
be sold. The guitar does him no good without the amplifier. They had to
be combined somehow, at an irresistible opening price point. Fisher saw
the opportunities of Beatlemania, and he wanted to give American dads a
break because he was getting hit up himself by his own son, who was me.
So he and Nat Daniel, legendary Prince of Cheap who put pickups in
lipstick tubes and preferred flecked paint because it hid the staples,
put their heads together to make two things into one thing--the thing
with the unfortunate name "Electric guitar and carrying case with
built-in 5-in speaker and amplifier," a name that just never really
caught on, though it was descriptive as heck.

It
would be a piece of the cheapest wood available, with masonite stapled
to the flat sides, spray painted and edged with vinyl--there's the body.
According to Nat, bodies don't matter in an electric guitar (in direct
opposition to the ideas of Les Paul, who believed a fine electric guitar
should be made of fine woods and weigh more than a sack of fine
potatoes). Nat put all his attention into the neck, and here no expense
was spared. His pickups were odd then and now, not because of the
lipstick tubes, but because he wired them in series. This, they say, is
what produced the unique Dano sound
that remains locked inside the remains the entire Silvertone line, now
scattered across eBay and proudly owned by collectors and still played
by some of the world's finest guitar players, Les Paul being a notable
exception.

Throughout
the sixties my father brought many of Nat's creations home for me to
test, including the famous guitar and amp in a case they came up with.
Of course, he could have picked them up "on accommodation," but I never
had the scratch. My dad was like that. Ethical.

Nat
Daniel is today a legend. His guitars, under both the Danelectro and
Silvertone name, have been played by an incredible array of guitar
greats: Eric Clapton, Jimi Hendrix (pictured),
Elvis Costello, Pete Townsend, J.J. Cale, John Fogerty, Jimmy Page, Tom
Petty, Joe Walsh, Chris Isaak, Melissa Ethridge, Dave Navarro, Jesse
Colin Young, Link Wray, Beck, Jack Bruce (Cream), John Entwistle. Even
Elvis Presley. Vinnie Bell. Whom I met.

It
is not an overstatement to say that Silvertone guitars profoundly
influenced the course of rock and roll. Without Silvertone, most sons
would have failed to make up their father's minds. Their dreams of
becoming rock stars would have faded fast, along with their dreams of
sex and drugs.

Nat
Daniel retired to Hawaii and died in 1994. Joe Fisher rose to the top
of Sears (not quite the top but near it) at a time when Sears was still
the undisputed King of Retail America. He and my mom live in Hinsdale,
Illinois. I still play a mean Silvertone, the one with the amp in the
case.
by CW Fisher @ 2/25/2005
© 2012 C. Daniel Fisher

 


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